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Logo design is the most commonly requested commercial design. To be successful, designers need the skills and knowledge to create simple, bold graphics. Color Management for Logos is not only a great source of inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logos. It offers suggestions for working within budgetary constraints, analyses how to create the right feel for an identity, and illustrates how different color combinations can enhance a logo design.
A consolidated resource, Color Management for Logos arms designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design, from issues of impact and lifestyle message, emotional responses to color, and pre-press requirements, to technical considerations. Dealing with every major color system, for both print and web, this book offers
creative solutions for designing inspiring logos in line with print budgets and client briefs.
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L'autore
John Drew is Associate Professor at California State University and Sarah Meyer is an Assistant Professor a California State Polytechnic University, Pomona. Their design work has featured in various publications, and they are the authors of Color Management.
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