Articoli correlati a What Is Packaging Design?

What Is Packaging Design? - Brossura

Libro 4 di 11: Essential Design Handbooks

Calver, Giles

 
9782940361885: What Is Packaging Design?

Sinossi

New in Paperback!

This is a highly visual, compact-format sourcebook, packed with top international packaging designers' contemporary work, accompanied by essays on the surrounding issues.

What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field.

Design basics such as format, layout, and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, and legislation.

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Informazioni sull'autore

Giles Calver is the cofounder, design strategist, and managing director of Lippa Pearce Design. He currently works with a broad range of clients developing brand and communication strategies. He lives and works in London.

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