Articoli correlati a More Than a Name: An Introduction to Branding
Sinossi
More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Melissa Davis has over 12 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies and brand campaigns. Melissa is now based in London and advises corporations on social responsibility programs. Jonathan Baldwin is a lecturer in design history, theory and practice at Dundee University, Scotland. He teaches and writes on issues related to popular culture, the media, graphic design and higher education. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra usato
Condizioni: molto buonoShips from the UK. Former library...
Visualizza questo articolo
EUR 4,91
EUR 5,77 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiCompra nuovo
Visualizza questo articolo
EUR 121,21
EUR 37,53 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costi
Risultati della ricerca per More Than a Name: An Introduction to Branding
Foto dell'editore
More Than a Name : An Introduction to Branding
Editore:
Bloomsbury Publishing Plc, 2006
ISBN 10: 2940373000
ISBN 13: 9782940373000
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 11610559-6
Quantità: 1 disponibili
Foto dell'editore
More Than A Name: An Introduction to Branding
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002369518
Quantità: 2 disponibili
Immagini fornite dal venditore
More Than A Name: An Introduction to Branding
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs5151597869
Quantità: 1 disponibili
Foto dell'editore
More Than a Name: An Introduction to Branding
Da: Caryota Book Exchange, Darwin, NT, Australia
Valutazione del venditore 4 su 5 stelle
Soft cover. Condizione: Very Good. A lge volume extra shipping charges will apply, Inscribed by previous owner. Codice articolo 011036
Quantità: 1 disponibili
Foto dell'editore
More Than a Name. An introduction to branding
Editore:
AVA Publishing 2005, 2005
ISBN 10: 2940373000
ISBN 13: 9782940373000
Antico o usato
Brossura
Da: Dial-A-Book, NARRABEEN, NSW, Australia
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 4to. softcover. 240pp. index, colour illus. Very good, a few chips on cover. Codice articolo 59525
Quantità: 1 disponibili
Immagini fornite dal venditore
More Than a Name : An Introduction to Branding
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 4050402-5
Quantità: 2 disponibili
Foto dell'editore
More Than a Name: An Introduction to Branding
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. 0th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000835398U
Quantità: 2 disponibili
Immagini fornite dal venditore
More Than a Name : An Introduction to Branding
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 4050402-5
Quantità: 2 disponibili
Foto dell'editore
More Than a Name: An Introduction to Branding
Da: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-2940373000
Quantità: 1 disponibili