Visual Research: An Introduction to Research Methodologies: an introduction to research methodologies in graphic design - Brossura

Libro 21 di 44: Required Reading Range

Noble, Ian; Bestley, Russell

 
9782940373208: Visual Research: An Introduction to Research Methodologies: an introduction to research methodologies in graphic design

Sinossi

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

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Recensione

A rigorous book of theory unable to restrain itself from showing practical examples, combining elegant prose with full-page visuals. -- Label, (Italian Style Magazine),Luca Ballarini Summer 2005

This book clearly presents research methods used in visual communication that will serve both students and professionals. --Sherry Blankenship, ICOGARDA Magazine USA, May 05

L'autore

Ian Noble is currently director of research and postgraduate programs within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He has recently completed a PhD on the second generation of UK punk and graphic design.

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