Grids: 07 - Brossura

Ambrose, Gavin; Harris, Paul

Brossura

ISBN 10: 2940373779 ISBN 13: 9782940373772

Casa editrice: Ava Pub Sa, 2008

Riassunto

The how and why of using grids in graphic design

* Packed with case studies and illuminating examples

* Seventh title in a top-selling series

The seventh book in the award-winning Basics Design series, "Grids" focuses on the construction and ordering of the page and screen through use of the grid. This book explores how to construct grids--and, more fundamentally--why the designer should construct grids. Through detailed investigation of the principles behind grid design, this book informs and advances the reader's understanding of this key design component, allowing designers to compose grids with ease and precision for any situation. Case studies, concise text, technical explanations, and diagrams, plus a reference section set on a series of different grids, make "Basics Design: Grids" a must-have for graphic designers everywhere.

Su questo libro

L'autore

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging.

Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Dalla quarta di copertina

Basics Design: Grids aims to introduce the basic principles of grid usage in graphic design.

The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts.

The book is not intended to be a prescriptive guide to setting up and using grids. Instead, it looks at the principles behind grid usage to give the reader the ability to tackle a wide variety of graphic design problems. The book’s main message is that a static and repetitive approach to grid use does not result in effective and creative designs. By developing a clear understanding of the many facets of the design grid, order can be delivered to a design, which in turn opens up ample opportunities for expression and creativity.

Contemporary case studies are supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

The Basics Design series also includes: Format, Layout, Typography, Image, Colour, Print & Finish and Design Thinking.

Basics Design: Grids aims to introduce the basic principles of grid usage in graphic design.

The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts.

Dettagli dell?edizione

• Editore: Ava Pub Sa
• Data di pubblicazione: 2008
• ISBN 10: 2940373779
• ISBN 13: 9782940373772
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 176