Sinossi
Basics Interior Design 01: Retail Design approaches the subject of interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because they are updated regularly to stay competitive and appealing.This book examines brand and identity as a starting point for the design concept, and the relationship between the interior and its context, site and setting.
It introduces ways of manipulating space and volume, exploring the spatial elements of ceilings, floors and walls, and investigating the notions of layout, circulation and pace. It also pays close attention to the effects of a building on the environment.
This is a complete guide to creating retail spaces that entice, excite and enthral the consumer by creating an experience with which they can relate.
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Informazioni sull?autore
Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice.
Dalla quarta di copertina
Basics Interior Design: Retail Design is a comprehensive guide to creating successful retail spaces that offer an enticing spatial experience to customers. By its very nature, retail design occupies a position at the cutting edge of interior design, constantly innovating itself to stay competitive. This book discusses the retail space in relation to its environment, and introduces methods of manipulating space and objects to create an exciting commercial interior. It is illustrated throughout with up-to-the-minute examples and case studies.
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Retail Design
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Bloomsbury Publishing Plc, 2010
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