Idea Generation - Brossura

Leonard, Neil; Ambrose, Gavin

Brossura

ISBN 10: 2940411816 ISBN 13: 9782940411818

Casa editrice: Ava Pub Sa, 2012

Riassunto

Basics Graphic Design: Idea Generation explores the different ways in which designers can generate creative ideas in response to a given project brief.

Great designs begins with great ideas. Throughout this book, best-selling author team Ambrose and Leonard show how a clear understanding of audience, context and materials can lead to innovative, targeted designs. They also explore the many levels of idea generation, from the macro to the micro, explaining how budding designers can use simple techniques and strategies from brain storming to more focused, selective and strategic systems to get their creative juices flowing and come up with a brilliant idea that will set their designs apart.

Creative thinking is a skill that can be developed - this book introduces a variety of approaches, theories and strategies to help designers do this, with practical exercises, engaging studio interviews and striking visual examples.

Su questo libro

Recensione:

'Clear, concise and comprehensive, with focused exercises and examples throughout, Idea Generation serves as a great introduction to the world of creative and lateral thinking.' --Graham Jones, Loose Collective

L'autore:

Neil Leonard is a designer and educator; he currently works at the Arts University College at Bournemouth lecturing on the BA in Visual Communication. A graduate of London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Su questa edizione

• Editore: Ava Pub Sa
• Data di pubblicazione: 2012
• ISBN 10: 2940411816
• ISBN 13: 9782940411818
• Rilegatura: Copertina flessibile
• Numero di pagine: 192