Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.
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Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses.
As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.
He currently teaches the Graphic Design BA at the University of Brighton.
AVA Academia's Basics Graphic Design titles are designed to provide visual arts students and emerging practitioners with a theoretical and practical exploration of each of the fundamental topics within the discipline of graphic design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.
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