Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.
If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
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'The design philosophy is clearly visible. AVA books are exactly the type of texts that students will respond to.' --Alan Meades, Canterbury Christ Church University, UK.
Michael Harkins was a director within a successful graphic design company before returning to education to teach full time. He is course leader for MA Graphic Design at the University of Portsmouth, UK.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Condizione: Fair. Volume 3. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9782940411825. Codice articolo 9284685
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