Social Customer Relationship Management: Fundamentals, Applications, Technologies - Brossura

Libro 192 di 339: Management for Professionals

Alt, Rainer; Reinhold, Olaf

 
9783030233457: Social Customer Relationship Management: Fundamentals, Applications, Technologies
Brossura
ISBN 10: 3030233456 ISBN 13: 9783030233457
Casa editrice: Springer, 2020

Sinossi

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of "Electronic Markets" and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.

Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.

Dalla quarta di copertina

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
3030233456
ISBN 13 
9783030233457
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
132
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Germania

Altre edizioni note dello stesso titolo

9783030233426: Social Customer Relationship Management: Fundamentals, Applications, Technologies

Edizione in evidenza

ISBN 10:  3030233421 ISBN 13:  9783030233426
Casa editrice: Springer Nature, 2019
Rilegato