Using Paired Constraints to Solve the Innovation Problem - Rilegato

Stokes, Patricia D.; Gibbert, Michael

 
9783030257705: Using Paired Constraints to Solve the Innovation Problem
Rilegato
ISBN 10: 3030257703 ISBN 13: 9783030257705
Casa editrice: Edizioni Della Normale, 2019

Sinossi

This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems.
The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution).
This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.


Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Patricia D. Stokes is an adjunct professor of psychology at Barnard College, Columbia University. Her areas of expertise are skill acquisition, breaking problems down into the structure of their solutions and – by extension – creativity/innovation as problem solving processes. She utilises her experience at art school and in advertising to frame her work as an academic. She has written two books on the subject of paired constraints, as well as several journal articles.

Michael Gibbert is a professor of sustainable consumption in the communication science faculty of Svizzera Italiana at Lugano, where he is also the director of the World Challenge Program.  He was previously assistant/associate professor at Bocconi University in Milan, research associate at INSEAD, and post-doc at the Yale School of Management. He has authored or co-authored multiple books and journal articles, and has acted as guest editor for journals such as Long Range Planning, Industrial Marketing Management and the Journal of Product Innovation Management.

Dalla quarta di copertina

This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems.
The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution).
This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.


Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Edizioni Della Normale
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
3030257703
ISBN 13 
9783030257705
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
85
Contatto del produttore
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Germania

Altre edizioni note dello stesso titolo

9783030257736: Using Paired Constraints to Solve The Innovation Problem

Edizione in evidenza

ISBN 10:  3030257738 ISBN 13:  9783030257736
Casa editrice: Edizioni della Normale, 2020
Brossura