Business Research Methodology: Research Process and Methods - Rilegato

Aityan, Sergey K.

Rilegato

ISBN 10: 3030768562 ISBN 13: 9783030768560

Casa editrice: Springer Nature, 2021

Riassunto

<p>This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.</p>

Su questo libro

Informazioni sull?autore

Sergey K. Aityan is Professor of Economics, MIS, Computer Science and Director of the Multidisciplinary Research Center at Lincoln University (USA).&nbsp;

Dalla quarta di copertina

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

Dettagli dell'edizione

• Editore: Springer Nature
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 3030768562
• ISBN 13: 9783030768560
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 536
• Contatto del produttore: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Germania