Digital Cultural Transformation: Building Strategic Mindsets Via Digital Sociology - Rilegato

Padua, Donatella

Rilegato

ISBN 10: 3030838021 ISBN 13: 9783030838027

Casa editrice: Springer Nature, 2021

Riassunto

The hypercomplex digital-technological environment is exponential and revolutionary. Our social mindset adaptation, instead, is slower and evolutionary, as an individual’s or an organization culture needs time to transform. This book offers students, institutions, and organisations innovative and interdisciplinary digital sociology tools to help build an adaptive, flexible, imaginative social mindset in order to cope with such a gap and to match a sustainable digital transformation (DT). 

By disrupting traditional linear approaches to understand the context into which business models are designed, institutions and students are challenged with innovative transdisciplinary holistic models grounded into business case studies. If the book stimulates students to learn how purposefully and autonomously to explore the web, to grasp the deeper meaning of DT and its social impact, institutions are solicited to answer to direct quests that go right to the core of their transformative DNA as: ‘How effectively are you carrying on DT in a sustainable, people-centred way? Which is your socio-cultural DT profile and what are your DT areas of strength and areas of improvement?'

In this frame of work, the innovative Four Paradigm Model indicates new coordinates and provides original tools to profile an institution’s digital transformation strategy, to analyse it, and measure the level of sustainable socio-economic value. Sample syllabi, PowerPoint slides and quizzes are available online to assist in the teaching experience.

Su questo libro

Informazioni sull'autore

Donatella Padua, PhD, is Associate Professor of Sociology at the University for Foreigners of Perugia, Italy. Her Digital Sociology interdisciplinary profile, at the intersection of Sociology, Marketing and Digital, integrates professional and academic experience, focusing on the interpretation of the complex digital environment. She teaches digital transformation in English at several public and private Italian universities and has lectured in international universities. She has brand marketing experience at Procter and Gamble Italy and has covered Marketing Director positions. Author of international scientific publications, she has performed roles of scientific responsibilities in public and private institutions (Italian Ministry of Education - Digital Innovation, Intelligent Positioning Research Centre, UK) and was former member of the Italian Ministry of Education Technical Research Policies Secretariat. 

Dalla quarta di copertina

The hypercomplex digital-technological environment is exponential and revolutionary. Our social mindset adaptation, instead, is slower and evolutionary, as an individual’s or an organization culture needs time to transform. This book offers students, institutions, and organisations innovative and interdisciplinary digital sociology tools to help build an adaptive, flexible, imaginative social mindset in order to cope with such a gap and to match a sustainable digital transformation (DT). 

By disrupting traditional linear approaches to understand the context into which business models are designed, institutions and students are challenged with innovative transdisciplinary holistic models grounded into business case studies. If the book stimulates students to learn how purposefully and autonomously to explore the web, to grasp the deeper meaning of DT and its social impact, institutions are solicited to answer to direct quests that go right to the core of their transformative DNA as: ‘How effectively are you carrying on DT in a sustainable, people-centred way? Which is your socio-cultural DT profile and what are your DT areas of strength and areas of improvement?'

In this frame of work, the innovative Four Paradigm Model indicates new coordinates and provides original tools to profile an institution’s digital transformation strategy, to analyse it, and measure the level of sustainable socio-economic value. Sample syllabi, PowerPoint slides and quizzes are available online to assist in the teaching experience.

Dettagli dell'edizione

• Editore: Springer Nature
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 3030838021
• ISBN 13: 9783030838027
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 251
• Contatto del produttore: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Germania