Heuristic Rhetoric: Principles and Practice - Brossura

Tahin, Gábor

Brossura

ISBN 10: 3030984834 ISBN 13: 9783030984830

Casa editrice: Palgrave Macmillan, 2022

Riassunto

This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author's view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.

 

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 3030984834
• ISBN 13: 9783030984830
• Rilegatura: Copertina flessibile
• Numero di pagine: 236
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia