Data-driven Retailing: A Non-technical Practitioners' Guide - Brossura

Libro 296 di 339: Management for Professionals

Kerkhove, Louis-Philippe

 
9783031129643: Data-driven Retailing: A Non-technical Practitioners' Guide
Brossura
ISBN 10: 3031129644 ISBN 13: 9783031129643
Casa editrice: Springer, 2023

Sinossi

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.


The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).

Dalla quarta di copertina

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.


The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.


Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
3031129644
ISBN 13 
9783031129643
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
276
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Germania

Altre edizioni note dello stesso titolo

9783031129612: Data-Driven Retailing: A Non-Technical Practitioners' Guide

Edizione in evidenza

ISBN 10:  303112961X ISBN 13:  9783031129612
Casa editrice: Springer Nature, 2022
Rilegato