Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market - Brossura

 
9783031235757: Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market
Brossura
ISBN 10: 3031235754 ISBN 13: 9783031235757
Casa editrice: Springer, 2023

Sinossi

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

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Editore
Springer
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
3031235754
ISBN 13 
9783031235757
Rilegatura
Copertina flessibile
Numero di pagine
124
Redattore
Zapletalová Šárka, Starzyczná Halina
Contatto del produttore
Elevation
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
22391
Germania

Altre edizioni note dello stesso titolo

9783031235733: Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market

Edizione in evidenza

ISBN 10:  3031235738 ISBN 13:  9783031235733
Casa editrice: Springer, 2023
Brossura