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Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice - Rilegato
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Informazioni sull?autore
Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.
Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
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Public relations and communication management in Europe : a nation by nation introduction to public relations theory and practice.
Editore:
Berlin ; New York : Mouton de Gruyter, 2004
ISBN 10: 3110176114
ISBN 13: 9783110176117
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Broschiert. Condizione: Gut. 502 Seiten; Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber und kann entsprechende Merkmale aufweisen (Rückenschild, Instituts-Stempel.). Sprache: Deutsch Gewicht in Gramm: 760. Codice articolo 2175629
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Public Relations and Communication Management in Europe (Mouton Reader)
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Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Editore:
Mouton de Gruyter,Berlin, 2004, 2004
ISBN 10: 3110176114
ISBN 13: 9783110176117
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Hardcover. Walter De Gruyter Inc 01/31/2004. Hardback New Book from USA. Codice articolo man35
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Public Relations and Communication Management in Europe
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Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands. Dejan Vercic is Assistant Professor at the. Codice articolo 4453667
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Public Relations and Communication Management in Europe
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an 'insider' point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. 516 pp. Englisch. Codice articolo 9783110176117
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Public Relations and Communication Management in Europe : A Nation-by-Nation Introduction to Public Relations Theory and Practice
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an 'insider' point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. Codice articolo 9783110176117
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Public Relations and Communication Management in Europe
Editore:
De Gruyter Mouton, De Gruyter Mouton Mär 2004, 2004
ISBN 10: 3110176114
ISBN 13: 9783110176117
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Buch. Condizione: Neu. Neuware -The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an 'insider' point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. 516 pp. Englisch. Codice articolo 9783110176117
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Public Relations and Communication Management in Europe
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HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9783110176117
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Public Relations and Communication Management in Europe
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HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9783110176117
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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Condizione: New. In. Codice articolo ria9783110176117_new
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