Multimodality: Disciplinary Thoughts and the Challenge of Diversity - Rilegato

 
9783110607987: Multimodality: Disciplinary Thoughts and the Challenge of Diversity
Rilegato
ISBN 10: 3110607980 ISBN 13: 9783110607987
Casa editrice: De Gruyter, 2019

Sinossi

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

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Informazioni sull?autore

Janina Wildfeuer, John A. Bateman & Chiao-I Tseng Univ. Bremen; Jana Pflaeging, Univ. Salzburg; Ognyan Seizov, SRH Hochschule Berlin.

Janina Wildfeuer, John A. Bateman & Chiao-I Tseng, Univ. Bremen; Jana Pflaeging, Univ. Salzburg; Ognyan Seizov, SRH Hochschule Berlin.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
De Gruyter
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
3110607980
ISBN 13 
9783110607987
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
350
Redattore
Wildfeuer Janina, Pflaeging Jana, Seizov Ognyan, Tseng Chiao-i, Bateman John
Contatto del produttore
productsafety@degruyterbrill.com
productsafety@degruyterbrill.com

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