Introduction to the Semiotics of the Text: 31 - Brossura

Libro 25 di 27: Semiotics, Communication and Cognition [SCC]

Marrone, Gianfranco

 
9783111259420: Introduction to the Semiotics of the Text: 31

Sinossi

This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.

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Informazioni sull?autore

Gianfranco Marrone, University of Palermo, Italy.

Dalla quarta di copertina

This book aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes. This is the most complete synthesis of structural and generative semiotics in English, presenting in eminently approachable form the theory of Greimas and post-Greimassian scholars.

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