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Sinossi
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Dr. Marc-Oliver Jauch works as an investment professional for the global private equity fund, Apax Partners, in their London and Munich office, mostly focusing on European services and retail investments. Prior to joining Apax Partners, Oliver was a project leader with the Boston Consulting Group and gained experience with Goldman Sachs, McKinsey and Co and Robert Bosch France before that.
Oliver has a PhD (Dr. rer.pol) in economics and managerial science (summa cum laude) holds an MBA from ESSEC Business School in Paris and a MA (Dipl.-Kfm) in Finance & Economics from the University of Mannheim (highest distinction).
Oliver has successfully invested in and co-founded several start-ups and supports the charity foundation Joblinge on whose board he sits.
Dalla quarta di copertina
?Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSpringer Nature
- Data di pubblicazione2014
- ISBN 10 3319071149
- ISBN 13 9783319071145
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine120
- Contatto del produttorenon disponibile
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Uniform Across-the-Board Promotions
Editore:
Springer International Publishing, 2014
ISBN 10: 3319071149
ISBN 13: 9783319071145
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Uniform Across-the-Board Promotions.
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ISBN 10: 3319071149
ISBN 13: 9783319071145
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ed. 2014. 235 mm x 155 mm. XVII, 102 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Stemped. Contributions to Management Science. Sprache: Englisch. Codice articolo 31777AB
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Uniform Across-The-Board Promotions
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.77. Codice articolo G3319071149I4N00
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Uniform Across-the-Board Promotions
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion. 120 pp. Englisch. Codice articolo 9783319071145
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Uniform Across-the-Board Promotions
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion. Codice articolo 9783319071145
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Uniform Across-the-Board Promotions
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Buch. Condizione: Neu. Neuware -Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotionhas gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 120 pp. Englisch. Codice articolo 9783319071145
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Uniform Across-the-Board Promotions (Contributions to Management Science)
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Uniform Across-the-Board Promotions (Contributions to Management Science)
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Uniform Across-the-Board Promotions
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Hardcover. Condizione: Brand New. 119 pages. 9.25x6.10x0.60 inches. In Stock. Codice articolo x-3319071149
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