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This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
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Informazioni sull?autore
Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.
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This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSpringer Nature
- Data di pubblicazione2019
- ISBN 10 3319740881
- ISBN 13 9783319740881
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione1
- Numero di pagine180
- RedattoreSchmid Stefan
- Contatto del produttorenon disponibile
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Internationalization of Business. Cases on Strategy Formulation and Implementation.
Da: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germania
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vii, 171 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch. Codice articolo 43284HB
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Internationalization Of Business Cases On Strategy Formulation And Implementation
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. Codice articolo 26376460685
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Internationalization Of Business Cases On Strategy Formulation And Implementation
Da: Majestic Books, Hounslow, Regno Unito
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Condizione: New. Codice articolo 369617490
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Internationalization Of Business Cases On Strategy Formulation And Implementation
Da: Biblios, Frankfurt am main, HESSE, Germania
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Condizione: New. Codice articolo 18376460679
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Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. In English. Codice articolo ria9783319740881_new
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Internationalization of Business
ISBN 10: 3319740881
ISBN 13: 9783319740881
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies. 180 pp. Englisch. Codice articolo 9783319740881
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Internationalization of Business : Cases on Strategy Formulation and Implementation
ISBN 10: 3319740881
ISBN 13: 9783319740881
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies. Codice articolo 9783319740881
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Internationalization of Business
ISBN 10: 3319740881
ISBN 13: 9783319740881
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Buch. Condizione: Neu. Neuware -This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch. Codice articolo 9783319740881
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Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)
Da: California Books, Miami, FL, U.S.A.
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Condizione: New. Codice articolo I-9783319740881
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Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)
Da: Mispah books, Redhill, SURRE, Regno Unito
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Hardcover. Condizione: New. New. book. Codice articolo ERICA77333197408816
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