Articoli correlati a Digital Influence: Unleash the Power of Influencer...
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business - Brossura
Sinossi
Chapter 1: Introduction
Chapter 2: Then vs. Now: Influencer Marketing (Re-Defined)
Chapter 3: Levels of Influence: Key Characteristics of Modern-Day Influencers
Chapter 4: A Global Phenomenon: The Rise of Influencers Around the World
Chapter 5: Business to Consumer (B2C) Influencer Marketing Landscape
Chapter 6: Business to Business (B2B) Influencer Marketing Landscape
Chapter 7: Discover Influencers: Finding the Perfect Match
Chapter 8: Engage Influencers: Developing an Effective Outreach Strategy
Chapter 9: Collaborate with Influencers: Potential Paths to Take
Chapter 10: Know the Risks: The Dark Side of Influencer Collaboration
Chapter 11: Measure Success: What's the Return on Investment?
Chapter 12: Case Studies: Influencer Marketing Best Practices from Around the World
Chapter 13: What's Coming: The Future of Influencer Marketing
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
- EditorePalgrave MacMillan
- Data di pubblicazione2018
- ISBN 10 3319783971
- ISBN 13 9783319783970
- RilegaturaPaperback
- LinguaInglese
- Contatto del produttorenon disponibile
(nessuna copia disponibile)
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