Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia - Brossura

Brossura

ISBN 10: 3319825364 ISBN 13: 9783319825366

Casa editrice: Palgrave Macmillan, 2018

Riassunto

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.

The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Su questo libro

Informazioni sull?autore

Larry Dwyer is Professor of Economics at the University of Ljubljana, Slovenia, Adjunct Professor in the Griffith Institute for Tourism at Griffith University, Australia, and Honorary Professor of Travel and Tourism Economics at the University of New South Wales, Australia. He publishes widely in the areas of tourism economics, management, policy and planning, with over 200 publications in international journals, books, book chapters, government reports, and monographs.

Renata Tomljenovic is a Senior Research Fellow at the Institute for Tourism, Croatia. Her research interests include tourism’s role in fostering social transformation, socio-cultural impacts of tourism, and tourism planning. She is the Managing Editor of TOURISM: An International Interdisciplinary Journal.

Sanda Corak is Scientific Advisor and Managing Director of the Institute for Tourism, Zagreb and Senior Lecturer at the University of Applied Sciences-Vern, Croatia. Her research interests include tourism market research and segmentation, destination marketing, governance, and sport tourism. She is the Editor-in-Chief of TOURISM: An International Interdisciplinary Journal.

Dalla quarta di copertina

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.

The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this bookof interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 3319825364
• ISBN 13: 9783319825366
• Rilegatura: Copertina flessibile
• Numero di pagine: 320
• Redattore: Dwyer Larry, Tomljenović Renata, Čorak Sanda
• Contatto del produttore: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Germania