Rhetorical Audience Studies and Reception of Rhetoric: Exploring Audiences Empirically - Brossura

Libro 13 di 26: Rhetoric, Politics and Society
 
9783319871233: Rhetorical Audience Studies and Reception of Rhetoric: Exploring Audiences Empirically
Brossura
ISBN 10: 3319871234 ISBN 13: 9783319871233
Casa editrice: Palgrave Macmillan, 2018

Sinossi

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

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Informazioni sull'autore

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at University of Bergen, Norway. He has written extensively about rhetoric, visual communication and argumentation, speech making, speech writing and PowerPoint-presentations. Kjeldsen is President of the Rhetoric Society of Europe and co-founder and longtime chief editor of the research journal Rhetorica Scandinavia. Several of his publications, including two edited collections, deal with reception-oriented approaches in the field of rhetoric.

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Editore
Palgrave Macmillan
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
3319871234
ISBN 13 
9783319871233
Rilegatura
Copertina flessibile
Numero di pagine
352
Redattore
Kjeldsen Jens E.
Contatto del produttore
Springer Nature Customer Service Center GmbH
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Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Germania

Altre edizioni note dello stesso titolo

9783319616179: Rhetorical Audience Studies and Reception of Rhetoric: Exploring Audiences Empirically

Edizione in evidenza

ISBN 10:  331961617X ISBN 13:  9783319616179
Casa editrice: Palgrave Macmillan, 2017
Rilegato