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This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. Since the study is exploratory in character, the qualitative research strategy was used. As Bryman and Bell (2011) note, qualitative research gives particular attention to words rather than numbers in the gathering and interpretation of data. This study applied a modified ‘netnographic’ approach, a new qualitative method devised specifically to investigate consumer behaviour vis-à-vis cultures and communities present on the Internet (Kozinets 1998). This study identifies three elements of practice: stalking, gossip, and exhibitionism. It also supports the idea stated by Echeverri & Skålén (2011) that there is no positive without a negative in interactive value formation...
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Value creative and destructive practice
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LAP LAMBERT Academic Publishing Jul 2017, 2017
ISBN 10: 3330349042
ISBN 13: 9783330349049
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community 'My Starbucks Idea (MSI).' The objectives of the research are accomplished through a detailed explanation of the study's stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. Since the study is exploratory in character, the qualitative research strategy was used. As Bryman and Bell (2011) note, qualitative research gives particular attention to words rather than numbers in the gathering and interpretation of data. This study applied a modified 'netnographic' approach, a new qualitative method devised specifically to investigate consumer behaviour vis-à-vis cultures and communities present on the Internet (Kozinets 1998). This study identifies three elements of practice: stalking, gossip, and exhibitionism. It also supports the idea stated by Echeverri & Skålén (2011) that there is no positive without a negative in interactive value formation. 104 pp. Englisch. Codice articolo 9783330349049
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Value creative and destructive practice: The case of Starbucks
Editore:
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330349042
ISBN 13: 9783330349049
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Paperback. Condizione: Brand New. 104 pages. 8.66x5.91x0.24 inches. In Stock. Codice articolo 3330349042
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Value creative and destructive practice
Editore:
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330349042
ISBN 13: 9783330349049
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Da: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Dia UzeziHaving undergone my bachelor studies in The Netherlands and graduate studies in Sweden I found that I enjoy engaging tasks. I also participate in activities in and out of the academic scene that has created a good foundatio. Codice articolo 155541308
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Value creative and destructive practice
Editore:
LAP LAMBERT Academic Publishing Jul 2017, 2017
ISBN 10: 3330349042
ISBN 13: 9783330349049
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community 'My Starbucks Idea (MSI).' The objectives of the research are accomplished through a detailed explanation of the study's stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. Since the study is exploratory in character, the qualitative research strategy was used. As Bryman and Bell (2011) note, qualitative research gives particular attention to words rather than numbers in the gathering and interpretation of data. This study applied a modified 'netnographic' approach, a new qualitative method devised specifically to investigate consumer behaviour vis-à-vis cultures and communities present on the Internet (Kozinets 1998). This study identifies three elements of practice: stalking, gossip, and exhibitionism. It also supports the idea stated by Echeverri & Skålén (2011) that there is no positive without a negative in interactive value formation.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 104 pp. Englisch. Codice articolo 9783330349049
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Value creative and destructive practice : The case of Starbucks
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LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330349042
ISBN 13: 9783330349049
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community 'My Starbucks Idea (MSI).' The objectives of the research are accomplished through a detailed explanation of the study's stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. Since the study is exploratory in character, the qualitative research strategy was used. As Bryman and Bell (2011) note, qualitative research gives particular attention to words rather than numbers in the gathering and interpretation of data. This study applied a modified 'netnographic' approach, a new qualitative method devised specifically to investigate consumer behaviour vis-à-vis cultures and communities present on the Internet (Kozinets 1998). This study identifies three elements of practice: stalking, gossip, and exhibitionism. It also supports the idea stated by Echeverri & Skålén (2011) that there is no positive without a negative in interactive value formation. Codice articolo 9783330349049
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Value creative and destructive practice | The case of Starbucks
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LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330349042
ISBN 13: 9783330349049
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Da: preigu, Osnabrück, Germania
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Taschenbuch. Condizione: Neu. Value creative and destructive practice | The case of Starbucks | Uzezi Dia | Taschenbuch | 104 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330349049 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 109468620
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