Sinossi
國內眼鏡業多以連鎖品牌為主，各家廠商推出不同的優惠方案吸引消費者上門，傳統實體眼鏡店面臨競爭越來越激烈，再加上眼科醫學進步，雷射開刀近視手術降低了戴眼鏡的人口，引發配鏡人數漸漸減少。又因面臨低毛利，管銷成本卻是急速上升，孕運而生一種新的商業模式於眼鏡業O2O。O2O（Offline to Online）是近年崛起的新興行動商業模式，主要消費模式為消費者在實體店中享受服務或取得商品，卻在網路上進行付費。本研究方法採用深入訪談法，訪談共7位專家進行O2O商業模式應用於傳統眼鏡業之剖析。探討五大面向，分別以商流、物流、金流、資訊流、人才流等五個主要面向進行研究，商流、物流、金流、人才流，台灣這幾年來線上購物蓬勃發展帶動整個產業鏈緊密接合，完整性相當充足，線上眼鏡行已能直接採用。唯獨在資訊流方面，卡在驗光的行為，由於驗光是醫療行為因此不能直接在網路上完成，必須在線下完成，此時支援單位以實體眼鏡行、眼科醫生、行動驗光車，補足此塊缺口。未來，隨著科技的進步，或許有可能直接在網路前面完成驗光的行為。本研究貢獻，以五大面向點出O2O商業模式應用於傳統眼鏡業的優缺點，可提供相關業者進入此一市場時先行研究。
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -guo nei yan jing ye duo yi lian suo pin pai wei zhu ge jia chang shang tui chu bu tong de you hui fang an xi yin xiao fei zhe shang men chuan tong shi ti yan jing dian mian lin jing zheng yue lai yue ji lie zai jia shang yan ke yi xue jin bu lei she kai dao jin shi shou shu jiang di le dai yan jing de ren kou yin fa pei jing ren shu jian jian jian shao you yin mian lin di mao li guan xiao cheng ben que shi ji su shang sheng yun yun er sheng yi zhong xin de shang ye mo shi yu yan jing ye O2O O2O Offline to Online shi jin nian jue qi de xin xing xing dong shang ye mo shi zhu yao xiao fei mo shi wei xiao fei zhe zai shi ti dian zhong xiang shou fu wu huo qu de shang pin que zai wang lu shang jin xing fu fei ben yan jiu fang fa cai yong shen ru fang tan fa fang tan gong 7 wei zhuan jia jin xing O2O shang ye mo shi ying yong yu chuan tong yan jing ye zhi pou xi tan tao wu da mian xiang fen bie yi shang liu wu liu jin liu zi xun liu ren cai liu deng wu ge zhu yao mian xiang jin xing yan jiu shang liu wu liu jin liu ren cai liu tai wan zhe ji nian lai xian shang gou wu peng bo fa zhan dai dong zheng ge chan ye lian jin mi jie he wan zheng xing xiang dang chong zu xian shang yan jing xing yi neng zhi jie cai yong wei du zai zi xun liu fang mian qia zai yan guang de xing wei you yu yan guang shi yi liao xing wei yin ci bu neng zhi jie zai wang lu shang wan cheng bi xu zai xian xia wan cheng ci shi zhi yuan dan wei yi shi ti yan jing xing yan ke yi sheng xing dong yan guang che bu zu ci kuai que kou wei lai sui zhu ke ji de jin bu huo xu you ke neng zhi jie zai wang lu qian mian wan cheng yan guang de xing wei ben yan jiu gong xian yi wu da mian xiang dian chu O2O shang ye mo shi ying yong yu chuan tong yan jing ye de you que dian ke ti gong xiang guan ye zhe jin ru ci yi shi chang shi xian xing yan jiu 96 pp. Chinesisch. Codice articolo 9783330820685
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den Autorrnrnli jian hong tai wan sheng zhang hua xian ren da ye da xue qi ye guan li shuo shi bai fen bai yan jing xing fu ze ren zhong hua min guo yan guang pei jing ren yuan zhi ye gong hui quan guo lian he hui chang wu jian shi. Codice articolo 510201192
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -guo nei yan jing ye duo yi lian suo pin pai wei zhu ge jia chang shang tui chu bu tong de you hui fang an xi yin xiao fei zhe shang men chuan tong shi ti yan jing dian mian lin jing zheng yue lai yue ji lie zai jia shang yan ke yi xue jin bu lei she kai dao jin shi shou shu jiang di le dai yan jing de ren kou yin fa pei jing ren shu jian jian jian shao you yin mian lin di mao li guan xiao cheng ben que shi ji su shang sheng yun yun er sheng yi zhong xin de shang ye mo shi yu yan jing ye O2O O2O Offline to Online shi jin nian jue qi de xin xing xing dong shang ye mo shi zhu yao xiao fei mo shi wei xiao fei zhe zai shi ti dian zhong xiang shou fu wu huo qu de shang pin que zai wang lu shang jin xing fu fei ben yan jiu fang fa cai yong shen ru fang tan fa fang tan gong 7 wei zhuan jia jin xing O2O shang ye mo shi ying yong yu chuan tong yan jing ye zhi pou xi tan tao wu da mian xiang fen bie yi shang liu wu liu jin liu zi xun liu ren cai liu deng wu ge zhu yao mian xiang jin xing yan jiu shang liu wu liu jin liu ren cai liu tai wan zhe ji nian lai xian shang gou wu peng bo fa zhan dai dong zheng ge chan ye lian jin mi jie he wan zheng xing xiang dang chong zu xian shang yan jing xing yi neng zhi jie cai yong wei du zai zi xun liu fang mian qia zai yan guang de xing wei you yu yan guang shi yi liao xing wei yin ci bu neng zhi jie zai wang lu shang wan cheng bi xu zai xian xia wan cheng ci shi zhi yuan dan wei yi shi ti yan jing xing yan ke yi sheng xing dong yan guang che bu zu ci kuai que kou wei lai sui zhu ke ji de jin bu huo xu you ke neng zhi jie zai wang lu qian mian wan cheng yan guang de xing wei ben yan jiu gong xian yi wu da mian xiang dian chu O2O shang ye mo shi ying yong yu chuan tong yan jing ye de you que dian ke ti gong xiang guan ye zhe jin ru ci yi shi chang shi xian xing yan jiuVDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Chinesisch. Codice articolo 9783330820685
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - guo nei yan jing ye duo yi lian suo pin pai wei zhu ge jia chang shang tui chu bu tong de you hui fang an xi yin xiao fei zhe shang men chuan tong shi ti yan jing dian mian lin jing zheng yue lai yue ji lie zai jia shang yan ke yi xue jin bu lei she kai dao jin shi shou shu jiang di le dai yan jing de ren kou yin fa pei jing ren shu jian jian jian shao you yin mian lin di mao li guan xiao cheng ben que shi ji su shang sheng yun yun er sheng yi zhong xin de shang ye mo shi yu yan jing ye O2O O2O Offline to Online shi jin nian jue qi de xin xing xing dong shang ye mo shi zhu yao xiao fei mo shi wei xiao fei zhe zai shi ti dian zhong xiang shou fu wu huo qu de shang pin que zai wang lu shang jin xing fu fei ben yan jiu fang fa cai yong shen ru fang tan fa fang tan gong 7 wei zhuan jia jin xing O2O shang ye mo shi ying yong yu chuan tong yan jing ye zhi pou xi tan tao wu da mian xiang fen bie yi shang liu wu liu jin liu zi xun liu ren cai liu deng wu ge zhu yao mian xiang jin xing yan jiu shang liu wu liu jin liu ren cai liu tai wan zhe ji nian lai xian shang gou wu peng bo fa zhan dai dong zheng ge chan ye lian jin mi jie he wan zheng xing xiang dang chong zu xian shang yan jing xing yi neng zhi jie cai yong wei du zai zi xun liu fang mian qia zai yan guang de xing wei you yu yan guang shi yi liao xing wei yin ci bu neng zhi jie zai wang lu shang wan cheng bi xu zai xian xia wan cheng ci shi zhi yuan dan wei yi shi ti yan jing xing yan ke yi sheng xing dong yan guang che bu zu ci kuai que kou wei lai sui zhu ke ji de jin bu huo xu you ke neng zhi jie zai wang lu qian mian wan cheng yan guang de xing wei ben yan jiu gong xian yi wu da mian xiang dian chu O2O shang ye mo shi ying yong yu chuan tong yan jing ye de you que dian ke ti gong xiang guan ye zhe jin ru ci yi shi chang shi xian xing yan jiu. Codice articolo 9783330820685
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Taschenbuch. Condizione: Neu. O2O shang ye mo shi ying yong yu chuan tong yan jing ye zhi yan jiu | Jian Hong Li | Taschenbuch | Chinesisch | 2016 | ¿¿¿¿¿¿¿ | EAN 9783330820685 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 120576134
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