Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Applied Sciences Merseburg, language: English, abstract: The following seminar thesis deals with the German dairy company Zott and its performance in the South-East Asian country Vietnam with particular regard to the advertising strategy. The research question is: How does Zott implement advertising instruments to acquire children as new customers? In the course of the preparatory work, two research hypotheses were developed: 1) The more children can identify with a brand, the higher the consumption of products of that brand. 2) The response of emotions in children is essential in advertising. Especially positive feelings and emotions trigger a big effect in children. In order to verify the truthfulness of this hypothesis, it is therefore necessary to examine the commercials.
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Da: California Books, Miami, FL, U.S.A.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Applied Sciences Merseburg, language: English, abstract: The following seminar thesis deals with the German dairy company Zott and its performance in the South-East Asian country Vietnam with particular regard to the advertising strategy. The research question is: How does Zott implement advertising instruments to acquire children as new customers In the course of the preparatory work, two research hypotheses were developed: 1) The more children can identify with a brand, the higher the consumption of products of that brand. 2) The response of emotions in children is essential in advertising. Especially positive feelings and emotions trigger a big effect in children. In order to verify the truthfulness of this hypothesis, it is therefore necessary to examine the commercials. 24 pp. Englisch. Codice articolo 9783346601193
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Applied Sciences Merseburg, language: English, abstract: The following seminar thesis deals with the German dairy company Zott and its performance in the South-East Asian country Vietnam with particular regard to the advertising strategy. The research question is: How does Zott implement advertising instruments to acquire children as new customers In the course of the preparatory work, two research hypotheses were developed: 1) The more children can identify with a brand, the higher the consumption of products of that brand. 2) The response of emotions in children is essential in advertising. Especially positive feelings and emotions trigger a big effect in children. In order to verify the truthfulness of this hypothesis, it is therefore necessary to examine the commercials.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch. Codice articolo 9783346601193
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Applied Sciences Merseburg, language: English, abstract: The following seminar thesis deals with the German dairy company Zott and its performance in the South-East Asian country Vietnam with particular regard to the advertising strategy. The research question is: How does Zott implement advertising instruments to acquire children as new customers In the course of the preparatory work, two research hypotheses were developed: 1) The more children can identify with a brand, the higher the consumption of products of that brand. 2) The response of emotions in children is essential in advertising. Especially positive feelings and emotions trigger a big effect in children. In order to verify the truthfulness of this hypothesis, it is therefore necessary to examine the commercials. Codice articolo 9783346601193
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Da: preigu, Osnabrück, Germania
Taschenbuch. Condizione: Neu. Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam? | Felix Töpfer | Taschenbuch | Englisch | 2022 | GRIN Verlag | EAN 9783346601193 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 121368634
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