Customer Relationship Management: The Ultimate Guide to the Efficient Use of Crm - Rilegato

Scn Education B. V.

Rilegato

ISBN 10: 3528057521 ISBN 13: 9783528057527

Casa editrice: Springer-Verlag New York Inc, 2001

Riassunto

zum Buch: The ultimate handbook on CRM
zur Reihe: HOTT-Guide - Hands On HOTT Topics

Su questo libro

Informazioni sull?autore

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

Dalla quarta di copertina

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Dettagli dell'edizione

• Editore: Springer-Verlag New York Inc
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 3528057521
• ISBN 13: 9783528057527
• Rilegatura: Copertina rigida
• Numero di pagine: 406
• Redattore: Scn Education Bv
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile