Process-based Strategic Planning - Rilegato

Grunig, Rudolf; Kuhn, Richard

Rilegato

ISBN 10: 354023571X ISBN 13: 9783540235712

Casa editrice: Springer-Verlag New York Inc, 2005

Riassunto

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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Product Description

Book by Grnig Rudolf Khn Richard

Dettagli dell'edizione

• Editore: Springer-Verlag New York Inc
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 354023571X
• ISBN 13: 9783540235712
• Rilegatura: Copertina rigida
• Numero edizione: 3
• Numero di pagine: 380
• Contatto del produttore: non disponibile
• Persona responsabile: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Germania