Start-up: A Practical Guide to Starting and Running a New Business - Rilegato

Harris, Tom

Rilegato

ISBN 10: 3540329811 ISBN 13: 9783540329817

Casa editrice: Springer-Verlag GmbH, 2006

Riassunto

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

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Contenuti

How good is your idea?.- How can you protect your ideas?.- What is a company?.- How do you market your product?.- How do you finance your business?.- How do you create a financial model?.- How do you write a business plan?.- Your role and your team.- Closing remarks.

Product Description

Book by Harris Tom

Dettagli dell'edizione

• Editore: Springer-Verlag GmbH
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 3540329811
• ISBN 13: 9783540329817
• Rilegatura: Copertina rigida
• Numero di pagine: 165
• Contatto del produttore: non disponibile
• Persona responsabile: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Germania