Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry - Rilegato

Von Zedtwitz, Maximilian; Reepmeyer, Gerrit

 
9783540407171: Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
Rilegato
ISBN 10: 3540407170 ISBN 13: 9783540407171
Casa editrice: Springer Verlag, 2004

Sinossi

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione

From the reviews:

"This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies ... . What distinguishes this book from others on the same subject is its emphasis on empirical findings (53 figures, 20 tables) and an exceptionally good, if short, discussion of various research technologies ... . The six-page glossary of industry terms, when used with its decent index, is a particular joy. ... recommend this offering to prospective managers and researchers in this industry ... ." (Robert R. Rothberg, Journal of Product Innovation Management, Vol. 22, 2005)

Contenuti

Innovation as a Key Success Factor in the Pharmaceutical Industry.- Pharmaceutical Innovation: The Case of Switzerland.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Shape the Innovation Flow.- The Outsourcing and Internationalization Challenge: How to Harness Outside Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.- Appendix.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer Verlag
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
3540407170
ISBN 13 
9783540407171
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
189
Contatto del produttore
non disponibile
Persona responsabile
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
Germania

Altre edizioni note dello stesso titolo

9783642096389: Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Edizione in evidenza

ISBN 10:  3642096387 ISBN 13:  9783642096389
Casa editrice: Springer Verlag, 2009
Brossura