Articoli correlati a Business Networking: Shaping Collaboration Between...

Business Networking: Shaping Collaboration Between Enterprises - Rilegato

Osterle, Hubert; Fleisch, Elgar; Alt, Rainer

 
9783540413516: Business Networking: Shaping Collaboration Between Enterprises

Sinossi

This book proposes a process-oriented model for business networking and the concept of networkability to develop realistic strategies for managing enterprises relationships in the Internet economy. It formulates key success factors and management guidelines which are developed in close co-operation between research and practice.

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Dalla quarta di copertina

Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all, new enterprises and new processes. Business Networking offers exceptional opportunities for fast innovators and harbors fundamental risks for slowpokes. Business Networking proposes a process-oriented model for Business Networking and the concept of networkability to develop realistic strategies for managing enterprise relationships in the Internet economy. It is written to serve academic and professional audiences and formulate key success factors and management guidelines. All ideas were developed in close cooperation of research and practice and are documented in numerous original case examples.

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