Conjoint Measurement: Methods and Applications - Rilegato

Rilegato

ISBN 10: 3540423230 ISBN 13: 9783540423232

Casa editrice: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2001

Riassunto

This title covers all contemporary developments in conjoint analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimization (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

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Recensione

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

Dettagli dell'edizione

• Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 3540423230
• ISBN 13: 9783540423232
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 550
• Redattore: Gustafsson Anders, Hermann Andreas, Huber Frank, Herrmann A.
• Contatto del produttore: non disponibile
• Persona responsabile: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Germania