Conjoint Measurement: Methods and Applications - Rilegato

 
9783540423232: Conjoint Measurement: Methods and Applications
Rilegato
ISBN 10: 3540423230 ISBN 13: 9783540423232
Casa editrice: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2001

Sinossi

This title covers all contemporary developments in conjoint analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimization (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Data di pubblicazione
2001
Lingua
Inglese
ISBN 10 
3540423230
ISBN 13 
9783540423232
Rilegatura
Copertina rigida
Numero edizione
2
Numero di pagine
550
Redattore
Gustafsson Anders, Hermann Andreas, Huber Frank, Herrmann A.
Contatto del produttore
non disponibile
Persona responsabile
non disponibile