Process-Based Strategic Planning - Rilegato

Grunig, Rudolf; Kuhn, Richard

 
9783540435020: Process-Based Strategic Planning
Rilegato
ISBN 10: 3540435026 ISBN 13: 9783540435020
Casa editrice: Springer Verlag, 2002

Sinossi

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Grnig Rudolf Khn Richard

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer Verlag
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
3540435026
ISBN 13 
9783540435020
Rilegatura
Copertina rigida
Numero di pagine
314
Contatto del produttore
non disponibile
Persona responsabile
CMN Printpool Inh. Mathis Neumann
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