Process-Based Strategic Planning - Rilegato

Grunig, Rudolf; Kuhn, Richard

 
9783540685791: Process-Based Strategic Planning
Rilegato
ISBN 10: 3540685790 ISBN 13: 9783540685791
Casa editrice: Springer Verlag, 2008

Sinossi

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

Introduction.- Part I: Idea of strategic planning.- Part II: Process of strategic planning and resulting documents.- Part III: Project planning, analysis and mission statement revision.- Part IV: Developing the corporate strategy.- Part V: Developing the business strategies.- Part VI: Implementing, assessing and approving the strategies.- Final remarks.

Product Description

PROCESS-BASED STRATEGIC PLANNING 5/ED. BY GRUNIG,R., KUHN,R., CLARK,A., 9783540685791

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer Verlag
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
3540685790
ISBN 13 
9783540685791
Rilegatura
Copertina rigida
Numero edizione
5
Numero di pagine
363
Contatto del produttore
non disponibile
Persona responsabile
CMN Printpool Inh. Mathis Neumann
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