Process-Based Strategic Planning - Rilegato

Grunig, Rudolf; Kuhn, Richard

Rilegato

ISBN 10: 3540685790 ISBN 13: 9783540685791

Casa editrice: Springer Verlag, 2008

Riassunto

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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Contenuti

Introduction.- Part I: Idea of strategic planning.- Part II: Process of strategic planning and resulting documents.- Part III: Project planning, analysis and mission statement revision.- Part IV: Developing the corporate strategy.- Part V: Developing the business strategies.- Part VI: Implementing, assessing and approving the strategies.- Final remarks.

Product Description

PROCESS-BASED STRATEGIC PLANNING 5/ED. BY GRUNIG,R., KUHN,R., CLARK,A., 9783540685791

Dettagli dell'edizione

• Editore: Springer Verlag
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 3540685790
• ISBN 13: 9783540685791
• Rilegatura: Copertina rigida
• Numero edizione: 5
• Numero di pagine: 363
• Contatto del produttore: non disponibile
• Persona responsabile: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Germania