This book revises the well-known capacity control problem in revenue management from the perspective of a risk-averse decision-maker. Modelling an expected utility maximizing decision maker, the problem is formulated as a risk-sensitive Markov decision process. Special emphasis is put on the existence of structured optimal policies. Numerical examples illustrate the results.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Basic Principles.- Markov Decision Processes and the Total Reward Criterion.- Expected Utility Theory for Sequential Decision Making.- Expected Revenue Maximizing Capacity Control.- Capacity Control in a Random Environment.- Basic Single Resource Capacity Control Models in Revenue Management.- Expected Utility Maximizing Capacity Control.- Capacity Control Maximizing Additive Time-Separable Utility.- Capacity Control Maximizing Atemporal Utility.- An Extension: Capacity Control Under a General Discrete Choice Model of Consumer Behavior.- Conclusion.
Book by Barz Christiane
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Includes supplementary material: sn.pub/extrasThis book revises the well-known capacity control problem in revenue management from the perspective of a risk-averse decision-maker. Modelling an expected utility maximizing decision maker, the pr. Codice articolo 4899572
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book revises the well-known capacity control problem in revenue management from the perspective of a risk-averse decision-maker. Modelling an expected utility maximizing decision maker, the problem is formulated as a risk-sensitive Markov decision process. Special emphasis is put on the existence of structured optimal policies. Numerical examples illustrate the results. 180 pp. Englisch. Codice articolo 9783540730132
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - 'If necessity is the mother of invention, then deregulation is the father, and r- enue management (also known as yield management) is the couple's golden child - at least as far as operations research is concerned.' (Horner, 2000, p. 47) Deregulation had a signi cant impact on the U.S. airline industry in the late 1970s. Charter and low-cost airlines such as People Express and Southwest wereabletoo erseatsatafractionofthepricechargedbyestablishedcarriers like Pan Am and American Airlines. Due to their di erent cost structure, it seemed to be impossible for the big carriers to o er tickets at the same low price. Yet they had to nd a way to compete. Robert L. Crandall from American Airlines is widely credited with the - lution to the problem:yield management - today calledrevenue management, since it maximizes revenue earned on a ight rather than yield (revenue per passenger mile). The idea was simple: American Airlines ights were only half full on - erage. O ering the empty seats at a discount price would not only enable the carriers to compete with the low-cost airlines but even create additional r- enue, if (1) it were possible to prevent cannibalization, i.e. the sale of discount tickets to consumers who would otherwise be willing to pay full fare, and if (2) it could be assured that only the seats that would otherwise y empty were sold at the low price. Codice articolo 9783540730132
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Taschenbuch. Condizione: Neu. Neuware -¿If necessity is the mother of invention, then deregulation is the father, and r- enue management (also known as yield management) is the couple¿s golden child ¿ at least as far as operations research is concerned.¿ (Horner, 2000, p. 47) Deregulation had a signi cant impact on the U.S. airline industry in the late 1970s. Charter and low-cost airlines such as People Express and Southwest wereabletoo erseatsatafractionofthepricechargedbyestablishedcarriers like Pan Am and American Airlines. Due to their di erent cost structure, it seemed to be impossible for the big carriers to o er tickets at the same low price. Yet they had to nd a way to compete. Robert L. Crandall from American Airlines is widely credited with the - lution to the problem:yield management ¿ today calledrevenue management, since it maximizes revenue earned on a ight rather than yield (revenue per passenger mile). The idea was simple: American Airlines ights were only half full on - erage. O ering the empty seats at a discount price would not only enable the carriers to compete with the low-cost airlines but even create additional r- enue, if (1) it were possible to prevent cannibalization, i.e. the sale of discount tickets to consumers who would otherwise be willing to pay full fare, and if (2) it could be assured that only the seats that would otherwise y empty were sold at the low price.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch. Codice articolo 9783540730132
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