Articoli correlati a Science of Influence: The Psychology of Why People...
Sinossi
Why do we say "Yes"? Influence is not magic; it is science. We like to think we are in control of our choices, but we are constantly nudged by psychological triggers. "The Science of Influence" (inspired by Robert Cialdini) uncovers the six universal principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof. Learn why free samples make us buy (Reciprocity), why "limited time offers" make us panic (Scarcity), and why we trust people in uniforms (Authority). These are the hidden scripts that run our social interactions. This book is a manual for two groups: those who want to become more persuasive (marketers, leaders, parents) and those who want to defend themselves against manipulation. Learn to use these tools ethically to get your ideas heard and your requests granted. Understand the machinery of compliance. Master the invisible forces that move human behavior.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Author
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Science of Influence: The Psychology of Why People...
Immagini fornite dal venditore
Science of Influence
Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why do we say 'Yes' Influence is not magic; it is science. We like to think we are in control of our choices, but we are constantly nudged by psychological triggers. 'The Science of Influence' (inspired by Robert Cialdini) uncovers the six universal principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof.Learn why free samples make us buy (Reciprocity), why 'limited time offers' make us panic (Scarcity), and why we trust people in uniforms (Authority). These are the hidden scripts that run our social interactions.This book is a manual for two groups: those who want to become more persuasive (marketers, leaders, parents) and those who want to defend themselves against manipulation. Learn to use these tools ethically to get your ideas heard and your requests granted. Understand the machinery of compliance. Master the invisible forces that move human behavior. 140 pp. Englisch. Codice articolo 9783565233144
Compra nuovo
EUR 34,99
Spedizione EUR 23,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 2 disponibili
Immagini fornite dal venditore
Science of Influence : The Psychology of Why People Say Yes.DE
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Why do we say 'Yes' Influence is not magic; it is science. We like to think we are in control of our choices, but we are constantly nudged by psychological triggers. 'The Science of Influence' (inspired by Robert Cialdini) uncovers the six universal principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof.Learn why free samples make us buy (Reciprocity), why 'limited time offers' make us panic (Scarcity), and why we trust people in uniforms (Authority). These are the hidden scripts that run our social interactions.This book is a manual for two groups: those who want to become more persuasive (marketers, leaders, parents) and those who want to defend themselves against manipulation. Learn to use these tools ethically to get your ideas heard and your requests granted. Understand the machinery of compliance. Master the invisible forces that move human behavior. Codice articolo 9783565233144
Compra nuovo
EUR 34,99
Spedizione EUR 61,92
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 2 disponibili
Immagini fornite dal venditore
Science of Influence | The Psychology of Why People Say Yes.DE
Da: preigu, Osnabrück, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Science of Influence | The Psychology of Why People Say [.] | Robert Force | Taschenbuch | Englisch | epubli | EAN 9783565233144 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. Codice articolo 134570773
Compra nuovo
EUR 34,99
Spedizione EUR 70,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 5 disponibili