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Hope Is Not a Strategy: Strategyframe: The Smart Way to Make Strategy Work - Brossura

Underwood, Christian; Weigand, Jurgen

 
9783593517094: Hope Is Not a Strategy: Strategyframe: The Smart Way to Make Strategy Work

Sinossi

A new tool to help businesses develop strategies.

Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.
 

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Informazioni sull'autore

Christian Underwood is founder and senior advisor of Underwood GmbH—Strategic Focus. Real Impact. Juergen Weigand is deputy rector and prorector of academic programs at the WHU – Otto Beisheim School of Management.

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