Articoli correlati a EDLP Versus Hi-Lo Pricing Strategies in Retailing:...
EDLP Versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market: 15 - Rilegato
Sinossi
Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Sabine El Husseini, Dr., studied Business Economics at the University of Augsburg (Germany) and the University of California, Santa Barbara (USA). She worked as a research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU – Otto Beisheim School of Management, Vallendar (Germany). Her research topics include pricing strategy and retail marketing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 42,81
EUR 1,91 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiRisultati della ricerca per EDLP Versus Hi-Lo Pricing Strategies in Retailing:...
Immagini fornite dal venditore
EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market. [WHU, Otto Beisheim School of Management] / Schriften zu Marketing und Handel ; Bd. 15
Editore:
Frankfurt, M. : PL Acad. Research, 2014
ISBN 10: 3631643578
ISBN 13: 9783631643570
Antico o usato
Rilegato
Da: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Pp. Condizione: Sehr gut. XXI, 127 S. ; 22 cm Tadelloses Exemplar. ISBN 9783631643570 Sprache: Englisch Gewicht in Gramm: 225. Codice articolo 1088592
Quantità: 1 disponibili
Foto dell'editore
EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (15) (Schriften zu Marketing und Handel)
Editore:
Peter Lang Gmbh, Internationaler Verlag Der Wissen, 2014
ISBN 10: 3631643578
ISBN 13: 9783631643570
Antico o usato
Rilegato
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9783631643570
Quantità: 2 disponibili
Foto dell'editore
EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (15) (Schriften zu Marketing und Handel)
Editore:
Peter Lang Gmbh, Internationaler Verlag Der Wissen, 2014
ISBN 10: 3631643578
ISBN 13: 9783631643570
Antico o usato
Rilegato
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9783631643570
Quantità: 2 disponibili
Foto dell'editore
EDLP versus Hi-Lo Pricing Strategies in Retailing
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CW-9783631643570
Quantità: 15 disponibili
Foto dell'editore
EDLP versus Hi-Lo Pricing Strategies in Retailing
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CW-9783631643570
Quantità: 15 disponibili
Foto dell'editore
EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel)
Editore:
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2014
ISBN 10: 3631643578
ISBN 13: 9783631643570
Nuovo
Rilegato
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. In. Codice articolo ria9783631643570_new
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
EDLP versus Hi-Lo Pricing Strategies in Retailing
Print on DemandDa: moluna, Greven, Germania
Valutazione del venditore 5 su 5 stelle
Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer s . Codice articolo 116457602
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
EDLP versus Hi-Lo Pricing Strategies in Retailing
Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action. 150 pp. Englisch. Codice articolo 9783631643570
Quantità: 2 disponibili
Immagini fornite dal venditore
EDLP versus Hi-Lo Pricing Strategies in Retailing : Literature Review and Empirical Examinations in the German Retail Market
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action. Codice articolo 9783631643570
Quantità: 1 disponibili
Immagini fornite dal venditore
EDLP versus Hi-Lo Pricing Strategies in Retailing
Editore:
Peter Lang, Peter Lang Apr 2014, 2014
ISBN 10: 3631643578
ISBN 13: 9783631643570
Nuovo
Rilegato
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
Buch. Condizione: Neu. Neuware -Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer¿s pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action. 150 pp. Englisch. Codice articolo 9783631643570
Quantità: 2 disponibili