Due to the increasing lingua-cultural heterogeneity of today’s users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Rehana Mubarak-Aberer studied International Technical Communication – Languages & Technology at the University of Hildesheim (Germany) and received her PhD in Transcultural Communication at the Centre of Translation Studies at the University of Vienna (Austria).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Da: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germania
Festeinband. Condizione: Sehr gut. 145 Seiten : Illustrationen ; 22 cm Tadelloses Exemplar. - Table o f Contents -- Table of Abbreviations 9 -- Index of Tables 11 -- Table of Figures 13 -- Acknowledgements 15 -- Foreword 17 -- Prologue: The Princess and the P ea 19 -- 1 Introduction21 -- 2 Is politeness translatable? 27 -- 3 What do we do when we translate politeness? 33 -- 4 What do we translate when we translate politeness? 43 -- 41 Brief review of politeness models 43 -- 42 Politeness - A Working Definition 47 -- Interlude: Who are the princesses and what's beneath their -- bedding? 51 -- 5 Empirical research: Politeness across Englishes 53 -- 51 Framework for analysis of linguistic d a ta 53 -- 52 Assessing lingua-cultural biographies of Englishes 57 -- 521 Conflicts 57 -- 522 Conclusions and implications for the empirical investigation 63 -- 53 Main subhypotheses 66 -- 54 Challenges and limitations of the study 67 55 Survey Analysis 72 -- 551 Data collection 72 -- 552 Situation 1 - Speech act production & request for information 73 -- 553 Situation 2 - Speech act production & request for -- alternative action 76 -- 554 Situation 3 - Speech act production & request for action 79 -- 555 Situation 4 - Speech act perception & request for action 81 -- 556 Situation 5 - Speech act perception & request for information 83 -- 557 Situation 6 - Speech act perception & request for -- (alternative, repeated) action 85 -- 558 Summary and preliminary conclusions 88 -- 56 Customer support accounts on Twitter 89 -- 561 Tweets sent from customer support accounts 90 -- 562 Tweets sent to customer support accounts 92 -- 563 Summary and conclusions 94 -- Epilogue: Happily ever after? The future of the princess -- and the p e a 95 -- 6 Prospective for Further Research on Politeness Strategy -- Patterns 97 -- 61 Objective and scope 97 -- 62 Integrating aspects of CAT tools and Translation Memory Systems 99 -- 63 Integrating aspects of business intelligence systems and -- biocybernetics 100 -- 64 Integrating aspects of fuzzy logic as part of biocybernetics 102 -- 65 Overview: Macroprocesses 103 -- 66 Processes in d etail 105 -- 661 Creating a reference database on level 1 of the -- data warehouse 105 -- 662 Request core processing module on level 1 of the data -- warehouse 105 -- 663 Semantic focus processing module on level 1 of the data -- warehouse 106 -- 664 Survey result processing module on level 1 of the data -- warehouse 106 -- 665 Graphical summary of procedures on level 1 of the data -- warehouse 109 -- 666 Procedures on level 2 (bottom tier) of the data warehouse 109 -- 667 Procedures on level 3 and 4 of the data warehouse 112 -- Conclusion: My politeness, your politeness our politeness? 115 -- Appendix 119 -- Al Inventory of modality types and modal expressions 119 -- A2 Inventory of request strategies, perspectives, and downgraders 119 -- A3 Survey scans 121 -- Bibliography 123 -- Index 143 ISBN 9783631725320 Sprache: Englisch Gewicht in Gramm: 288. Codice articolo 1087507
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Based on a transcultural understanding of politeness and translation, this book proposes a transdisciplinary methodology for detecting patterns of perceiving and realizing politeness by users of English with different lingua-cultural biographies. It contain. Codice articolo 150291847
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Due to the increasing lingua-cultural heterogeneity of today's users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing. 146 pp. Englisch. Codice articolo 9783631725320
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Due to the increasing lingua-cultural heterogeneity of today's users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing. Codice articolo 9783631725320
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Buch. Condizione: Neu. Neuware -Due to the increasing lingua-cultural heterogeneity of today¿s users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing. 146 pp. Englisch. Codice articolo 9783631725320
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