Articoli correlati a Consumer Behavior Models

Consumer Behavior Models - Brossura

 
9783631804933: Consumer Behavior Models
Brossura
ISBN 10: 3631804938 ISBN 13: 9783631804933
Casa editrice: Peter Lang, 2020

Sinossi

The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Hasret Aktas is Associate Professor at Selçuk University, Faculty of Communication, Public Relations and Publicity Department.

Göksel Simsek is Associate Professor at Selçuk University, Faculty of Communication, Public Advertising Department.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Peter Lang
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
3631804938
ISBN 13 
9783631804933
Rilegatura
Copertina flessibile
Numero di pagine
220
Redattore
Aktaş
Contatto del produttore
non disponibile
Persona responsabile
non disponibile