Digital Challenges and Strategies in a Post-Pandemic World - Brossura

Brossura

ISBN 10: 363186406X ISBN 13: 9783631864067

Casa editrice: Peter Lang, 2022

Riassunto

The Covid-19 pandemic has not only affected the health and life of people around the
world but also many areas such as the economy, the way of doing business, working
life, the education sector, the urban life, and consumer consumption habits. Digital
technologies and solutions also played an important role in the changes brought about
by the pandemic. Digitization has brought its own challenges in this context. Being
aware of this issue, Turkish-German University (TGU) hosted a conference on “Digital
Challenges and Strategies in a Post-Pandemic World” in cooperation with Bielefeld
University of Applied Sciences in Istanbul. The conference offered a platform for academicians
as well as practitioners to discuss the current issues related to new digital
applications, the impact of digitization, digital challenges, and necessary measures, as
well as strategies to overcome these challenges in a post-pandemic world. The academic
papers presented in the conference constitute the chapters of this book.

Su questo libro

Informazioni sull?autore

Ela Sibel Bayrak Meydanoglu is a full professor of marketing at Turkish-German University
in Istanbul. Her research areas are digital marketing and digital transformation.

Dilek Zamantili Nayir is a management scholar at Turkish German University. She
published in the Journal of International Management, the Journal of Knowledge Management,
International Business Review.

Müge Klein is a professor for management at the Turkish-German University. She
received her Ph.D. degree from the Technical University of Karlsruhe. Her current
research area is digital transformation.

Riza Öztürk has been a professor for statistic and mathematic at UAS Bielefeld since
2007. Previously, he had held a high-ranking position in one of the largest german
telecommunication companies.

Dettagli dell'edizione

• Editore: Peter Lang
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 363186406X
• ISBN 13: 9783631864067
• Rilegatura: Copertina flessibile
• Numero di pagine: 312
• Redattore: Öztürk
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile