Articoli correlati a Website Evaluation: Model and Key Performance Indicators

Website Evaluation: Model and Key Performance Indicators - Brossura

Maier, Philipp

 
9783639194265: Website Evaluation: Model and Key Performance Indicators
Brossura
ISBN 10: 3639194268 ISBN 13: 9783639194265
Casa editrice: VDM Verlag Dr. Müller, 2010

Sinossi

At the latest since the burst of the dotcom-bubble website managers ask for precise tools in order to track and define website success and failure. In this book, the author will place website performance control into the surroundings of the overall business development of a company. A website model lays open the different parts of a website and places them into the context of its environment. The model shows critical points, issues and interfaces that need to be supervised and tracked in order to guarantee a positive website performance. Using the model a key figure framework for clustering basic success measures is derived. In the last step the author is going to define performance indicators for practical use in each of the framework?s categories. These KPIs will allow website management to define the performance of its website and benchmark against other websites. Therefore the lecture of this book is suited for all controllers, managers and business owners, who want to evaluate the success of their websites.

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Product Description

Book by Maier Philipp

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
VDM Verlag Dr. Müller
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
3639194268
ISBN 13 
9783639194265
Rilegatura
Copertina flessibile
Numero di pagine
76
Contatto del produttore
non disponibile
Persona responsabile
non disponibile