Articoli correlati a Early Stage Market Modeling: Using Theoretical Perspectives
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Revision with unchanged content. Estimating the size of addressable markets before they exist or are well established, is one of the major challenges faced by marketing and investment managers. Waiting for maturity and then addressing its needs is not a tactic that many companies are able to accept. The objective of this research is to develop a method that can be used to estimate the size of emerging markets. The adoption of mobile payment services in South America is modeled using a stochastic analysis tool, a staged estimation procedure and historical data. Adoption curves are estimated using dimensions traditionally used in marketing literature and construct dimensions that were derived using three complementary theoretical perspectives. The proposed method is first tested using adoption data in regions for which mobile payments exist. The method is then applied to South America, a region in which mobile payments have not been deployed. The analysis and method try to refute the idea that early stage marketing estimation is more of an art than a science by providing a method that yields accurate, quantitative results based on little or no market data. The book is addressed to professionals in Marketing, early market investors and researchers in the areas of Marketing, Innovation and Technology Diffusion.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
V. Giggey: Completed her graduate studies in Technology Innovation Management Engineering from Carleton University, and has a B.S. in Information Systems Management from University of Maryland Baltimore County. A.J. Bailetti:Has been the Director of the M.A.Sc. In Technology Innovation Management (TIM) program since 1998. He was the Director of Carleton University’s School of Business from 1981 to 1988.
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Early Stage Market Modeling
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AV Akademikerverlag Mai 2012, 2012
ISBN 10: 3639416643
ISBN 13: 9783639416640
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. Estimating the size of addressable markets before they exist or are well established, is one of the major challenges faced by marketing and investment managers. Waiting for maturity and then addressing its needs is not a tactic that many companies are able to accept. The objective of this research is to develop a method that can be used to estimate the size of emerging markets. The adoption of mobile payment services in South America is modeled using a stochastic analysis tool, a staged estimation procedure and historical data. Adoption curves are estimated using dimensions traditionally used in marketing literature and construct dimensions that were derived using three complementary theoretical perspectives. The proposed method is first tested using adoption data in regions for which mobile payments exist. The method is then applied to South America, a region in which mobile payments have not been deployed. The analysis and method try to refute the idea that early stage marketing estimation is more of an art than a science by providing a method that yields accurate, quantitative results based on little or no market data. The book is addressed to professionals in Marketing, early market investors and researchers in the areas of Marketing, Innovation and Technology Diffusion. 152 pp. Englisch. Codice articolo 9783639416640
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Early Stage Market Modeling : Using Theoretical Perspectives
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. Estimating the size of addressable markets before they exist or are well established, is one of the major challenges faced by marketing and investment managers. Waiting for maturity and then addressing its needs is not a tactic that many companies are able to accept. The objective of this research is to develop a method that can be used to estimate the size of emerging markets. The adoption of mobile payment services in South America is modeled using a stochastic analysis tool, a staged estimation procedure and historical data. Adoption curves are estimated using dimensions traditionally used in marketing literature and construct dimensions that were derived using three complementary theoretical perspectives. The proposed method is first tested using adoption data in regions for which mobile payments exist. The method is then applied to South America, a region in which mobile payments have not been deployed. The analysis and method try to refute the idea that early stage marketing estimation is more of an art than a science by providing a method that yields accurate, quantitative results based on little or no market data. The book is addressed to professionals in Marketing, early market investors and researchers in the areas of Marketing, Innovation and Technology Diffusion. Codice articolo 9783639416640
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Giggey VeronicaV. Giggey: Completed her graduate studies in Technology Innovation Management Engineering from Carleton University, and has a B.S. in Information Systems Management from University of Maryland Baltimore County. A.J. Ba. Codice articolo 4985879
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Early Stage Market Modeling
Editore:
AV Akademikerverlag Mai 2012, 2012
ISBN 10: 3639416643
ISBN 13: 9783639416640
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. Estimating the size of addressable markets before they exist or are well established, is one of the major challenges faced by marketing and investment managers. Waiting for maturity and then addressing its needs is not a tactic that many companies are able to accept. The objective of this research is to develop a method that can be used to estimate the size of emerging markets. The adoption of mobile payment services in South America is modeled using a stochastic analysis tool, a staged estimation procedure and historical data. Adoption curves are estimated using dimensions traditionally used in marketing literature and construct dimensions that were derived using three complementary theoretical perspectives. The proposed method is first tested using adoption data in regions for which mobile payments exist. The method is then applied to South America, a region in which mobile payments have not been deployed. The analysis and method try to refute the idea that early stage marketing estimation is more of an art than a science by providing a method that yields accurate, quantitative results based on little or no market data. The book is addressed to professionals in Marketing, early market investors and researchers in the areas of Marketing, Innovation and Technology Diffusion.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 152 pp. Englisch. Codice articolo 9783639416640
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Early Stage Market Modeling | Using Theoretical Perspectives
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Taschenbuch. Condizione: Neu. Early Stage Market Modeling | Using Theoretical Perspectives | Veronica Giggey (u. a.) | Taschenbuch | Paperback | 152 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639416640 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Codice articolo 106438588
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