Applied Marketing Strategy - The Rocker Hotel Sunderland - Brossura

Mennen, Miriam

Brossura

ISBN 10: 3640570227 ISBN 13: 9783640570225

Casa editrice: GRIN Verlag, 2010

Riassunto

Project Report from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel's major objective, which is to "aim for perfection in hospitality." (Tavistock Leisure, 2007) After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be outlined. 'The marketing mix in practice will be commented on, by focusing on the product in terms of branding and product development but also on the other elements of the marketing mix such as price, promotion and distribution. Move' will furthermore illustrate the research design used as well as other possible research methodologies, which could not be applied due to scale and scope of this piece of work. Finally, several strategic options and their approximate costs of implementation will be suggested, which could be realised by the Tavistock Roker Hotel. The marketing activities remain a very important factor of success and are crucial for the company to sustain profitable. One of the major strength of the hotel is site next to sea, offering its customers a wonderful view.

Dettagli dell'edizione

• Editore: GRIN Verlag
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 3640570227
• ISBN 13: 9783640570225
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 28
• Contatto del produttore: GRIN Publishing GmbH; info@grin.com; ; Waltherstraße 23; München; 80337; Germania