Articoli correlati a Customer Processes and their application to Mobile...

Customer Processes and their application to Mobile Devices - Brossura

Marx, Christian; Fischer, Uwe

 
9783640630967: Customer Processes and their application to Mobile Devices
Brossura
ISBN 10: 3640630963 ISBN 13: 9783640630967
Casa editrice: GRIN Verlag, 2010

Sinossi

Seminar paper from the year 2009 in the subject Business economics - Operations Research, grade: 2,0, Frankfurt School of Finance & Management, language: English, abstract: The main question is how a financial application must be specified to meet the customer's requirements in light of numerous variations of software and different providers of mobile devices. Furthermore, it should be discussed, how additional customer value can be created by such an application. Besides the complexity from a wide range of various mobile devices itself, solutions have to follow the principle of customer-centricity. In order to clarify and demonstrate how a client process should be designed to meet the high demands of the mobile devices by the new group of customers, the change from a seller's market to a buyer's dominated market and the focus on the customer‟s need will be discussed. Afterwards, the issues customer-centricity and customer processes, which are the main elements of a customer-oriented process, and why thinking and acting in customer-oriented process structures is of relevance are discussed. Having theses to aspects in mind, an exemplary customer-oriented process will be described and visualized. This process has been designed under considering the target group‟s characteristic: flexibility, reachability, safety, self-actualization, and usability.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

Seminar paper from the year 2009 in the subject Business economics - Operations Research, grade: 2,0, Frankfurt School of Finance & Management, language: English, abstract: The main question is how a financial application must be specified to meet the customer's requirements in light of numerous variations of software and different providers of mobile devices. Furthermore, it should be discussed, how additional customer value can be created by such an application. Besides the complexity from a wide range of various mobile devices itself, solutions have to follow the principle of customer-centricity. In order to clarify and demonstrate how a client process should be designed to meet the high demands of the mobile devices by the new group of customers, the change from a seller's market to a buyer's dominated market and the focus on the customer¿s need will be discussed. Afterwards, the issues customer-centricity and customer processes, which are the main elements of a customer-oriented process, and why thinking and acting in customer-oriented process structures is of relevance are discussed. Having theses to aspects in mind, an exemplary customer-oriented process will be described and visualized. This process has been designed under considering the target group¿s characteristic: flexibility, reachability, safety, self-actualization, and usability.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
GRIN Verlag
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
3640630963
ISBN 13 
9783640630967
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
28
Contatto del produttore
GRIN Publishing GmbH
info@grin.com

Waltherstraße 23
München
80337
Germania