Articoli correlati a Amazon Marketing Strategy: MBA Marketing Assignment

Amazon Marketing Strategy: MBA Marketing Assignment - Brossura

Damsch, Manfred

 
9783640780693: Amazon Marketing Strategy: MBA Marketing Assignment
Brossura
ISBN 10: 3640780698 ISBN 13: 9783640780693
Casa editrice: GRIN Verlag, 2010

Sinossi

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be "the world's most customer-centric" company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will be launched customers expectations always define the key features. But what an internet company would Amazon be if this customer centric mission wouldn't be promoted and capitalised. Grown up with the internet and familiar with all its marketing instruments, Amazon uses every opportunity to promote its brand and the offered services. Beside the user-experience Amazons success depends on its propagation and accessibility. Amazon manages this by sophisticated partner programs to grow fast and continuously. In consequence of the market power Amazon has, the prices for goods are more than competitive in the internet. Since the internet still hasn't reached its maximum capacity and far not everybody especially elder generations uses the internet for daily shopping, Amazons growth will continue and further customer-centric services will follow as long as the vision keeps alive.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be "the world's most customer-centric" company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will be launched customers expectations always define the key features. But what an internet company would Amazon be if this customer centric mission wouldn't be promoted and capitalised. Grown up with the internet and familiar with all its marketing instruments, Amazon uses every opportunity to promote its brand and the offered services. Beside the user-experience Amazons success depends on its propagation and accessibility. Amazon manages this by sophisticated partner programs to grow fast and continuously. In consequence of the market power Amazon has, the prices for goods are more than competitive in the internet. Since the internet still hasn't reached its maximum capacity and far not everybody especially elder generations uses the internet for daily shopping, Amazons growth will continue and further customer-centric services will follow as long as the vision keeps alive.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
GRIN Verlag
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
3640780698
ISBN 13 
9783640780693
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
24
Contatto del produttore
GRIN Publishing GmbH
info@grin.com

Waltherstraße 23
München
80337
Germania