Articoli correlati a The (R)evolution of Audience Power: Or does the rise...
The (R)evolution of Audience Power: Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences? - Brossura
Sinossi
Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (< 1,3), London School of Economics (Media and Communications), course: The Audience in Media and Communications, language: English, abstract: "Will the internet set us free?" is the provoking question McChesney (1999) raised a decade ago (pp. 119). By this he means if new modes of communication will relativise the supposed dominant power of media organisations. It would not be the first time in the history of media that a new form of media challenges the power of established media organisations (Curran, 2002). Especially with the rise of user-generated-content - finally enabling the audience to create their own meanings (Bruns, 2007) - has undeniable potential to break with old power structures in favour of the audience. This power shift, however, might just be a moment of euphoria rather than a long-term condition since it seems unlikely that big corporate media organisations will witness their disempowerment passively. The following discourse will illustrate why a power shift between media organisations and their audiences is, indeed, visible but cannot be considered radical. This notion will be supported by examples of empirical research taking into account the complex nature of power relations and the contradicting views related to media power before and after the rise of user-generated-content.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 15,95
EUR 11,00 per la spedizione da Germania a Italia
Destinazione, tempi e costiRisultati della ricerca per The (R)evolution of Audience Power: Or does the rise...
Immagini fornite dal venditore
The (R)evolution of Audience Power
Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' ( 1,3), London School of Economics (Media and Communications), course: The Audience in Media and Communications, language: English, abstract: 'Will the internet set us free ' is the provoking question McChesney (1999) raised a decade ago (pp. 119). By this he means if new modes of communication will relativise the supposed dominant power of media organisations. It would not be the first time in the history of media that a new form of media challenges the power of established media organisations (Curran, 2002). Especially with the rise of user-generated-content - finally enabling the audience to create their own meanings (Bruns, 2007) - has undeniable potential to break with old power structures in favour of the audience. This power shift, however, might just be a moment of euphoria rather than a long-term condition since it seems unlikely that big corporate media organisations will witness their disempowerment passively. The following discourse will illustrate why a power shift between media organisations and their audiences is, indeed, visible but cannot be considered radical. This notion will be supported by examples of empirical research taking into account the complex nature of power relations and the contradicting views related to media power before and after the rise of user-generated-content. 16 pp. Englisch. Codice articolo 9783640955961
Quantità: 2 disponibili
Immagini fornite dal venditore
The (R)evolution of Audience Power : Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences?
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' ( 1,3), London School of Economics (Media and Communications), course: The Audience in Media and Communications, language: English, abstract: 'Will the internet set us free ' is the provoking question McChesney (1999) raised a decade ago (pp. 119). By this he means if new modes of communication will relativise the supposed dominant power of media organisations. It would not be the first time in the history of media that a new form of media challenges the power of established media organisations (Curran, 2002). Especially with the rise of user-generated-content - finally enabling the audience to create their own meanings (Bruns, 2007) - has undeniable potential to break with old power structures in favour of the audience. This power shift, however, might just be a moment of euphoria rather than a long-term condition since it seems unlikely that big corporate media organisations will witness their disempowerment passively. The following discourse will illustrate why a power shift between media organisations and their audiences is, indeed, visible but cannot be considered radical. This notion will be supported by examples of empirical research taking into account the complex nature of power relations and the contradicting views related to media power before and after the rise of user-generated-content. Codice articolo 9783640955961
Quantità: 1 disponibili
Immagini fornite dal venditore
The (R)evolution of Audience Power
Editore:
GRIN Verlag, GRIN Verlag Jul 2011, 2011
ISBN 10: 364095596X
ISBN 13: 9783640955961
Nuovo
Taschenbuch
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Neuware -Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' (BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 16 pp. Englisch. Codice articolo 9783640955961
Quantità: 2 disponibili
Immagini fornite dal venditore
The (R)evolution of Audience Power | Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences?
Print on DemandDa: preigu, Osnabrück, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. The (R)evolution of Audience Power | Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences? | Saskia Scheibel | Taschenbuch | 16 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640955961 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand. Codice articolo 106903149
Quantità: 5 disponibili