The Dynamics of Innovation: Strategic and Managerial Implications - Brossura

Brossura

ISBN 10: 3642084966 ISBN 13: 9783642084966

Casa editrice: Springer, 2010

Riassunto

Jorg Bensinger, a group head of Audi corporation's R&D depart­ ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem­ bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex­ periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech­ nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by many customers. Piech, Ben­ singer, and others sensed that introducing the four-wheel drive to passenger cars could initiate a strategic change. Under great secrecy development work and prototype construction were commissioned. One obstacle seemed to be space requirements for the gear-box. Hans Nedvidek, former race-track engineer in the Mercedes team, was assigned to the team, and he developed an ingenious solution to the problem. It took until September of 1977 until other board mem­ bers were informed, and after some rallying the board found a con­ sensus in the next month to authorize further development steps for a four-wheel drive car. However, Audi is a subsidiary of Volkswagen Corp. The accord of the much bigger mother had to be secured.

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Contenuti

Strategic dynamics: P. Bierly, A.K. Chakrabarti: Managing through industry fusion.- K. Brockhoff: Dynamics of technological competencies.- F. Damanpour, S. Gopalakrishnan: Organizational adaptation and innovation: The dynamics of adopting innovation types.- J. Leker: Strategic dynamics and corporate performance: A longitudinal assessment.- H. Ernst: Evaluation of dynamic technological developements by means of patent data.- D. Harhoff: Innovation objectives, managerial education and firm performance - an exloratory analysis.- Dynamics in project management: J. Hauschildt: Promotors and champions in innovations - development of a research paradigm.- S. K. Markham: A longitudinal examination of how champions influence others to support their projects.- J. Hauschildt: Opposition to innovations - destructive or constructive?.- H. Gemünden, M. Högl, T. Lechler, A. Saad: Starting conditions of successful European R&D consortia.- E. Kessler, A. K. Chakrabarti: Concurrent development and product innovations.- G. Farris: Patterns in high-impact innovation.

Dettagli dell'edizione

• Editore: Springer
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 3642084966
• ISBN 13: 9783642084966
• Rilegatura: Copertina flessibile
• Numero di pagine: 364
• Redattore: Brockhoff Klaus, Chakrabarti Alok K., Hauschildt Jürgen
• Contatto del produttore: non disponibile
• Persona responsabile: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Germania