Conjoint Measurement: Methods and Applications - Brossura

Brossura

ISBN 10: 3642090567 ISBN 13: 9783642090561

Casa editrice: Springer, 2010

Riassunto

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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Dalla quarta di copertina

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Dettagli dell'edizione

• Editore: Springer
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 3642090567
• ISBN 13: 9783642090561
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 373
• Redattore: Gustafsson Anders, Herrmann Andreas, Huber Frank
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile